Category: Pinterest

How to Profit from Affiliate Marketing in Any Niche

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A common myth I hear a lot from bloggers and online business owners is that they think they can’t make money with affiliate marketing unless they are in the B2B niche.  

This is untrue. I dispelled this misconception in my 5 Myths About Affiliate Marketing post, but I wanted to lay it out for you so that you can apply my process no matter what niche you are in.

It is all about changing your mindset and how you approach the process as an affiliate partner. It doesn’t matter what niche you are in; as long as you implement my 3-step strategy below, you can earn money as an affiliate partner.

There are a lot of different ways to earn money as an affiliate partner. The process I am going to walk you through is one of the easiest ways to get started.

If you are completely new to earning money as an affiliate partner, check out my Affiliate Marketing Beginners Guide.

How to Profit From Affiliate Marketing in Any Niche

There are a lot of different ways to earn money as an affiliate partner. The process I am going to walk you through in this post is one of the easiest ways to get started with earning a profit from affiliate marketing..

Step 1 – Target a niche specific keyword

Even if you have made money with affiliate marketing in the past, I don’t want you to skip this step because of the SEO benefits it will have on your content.

I recommend that you begin by doing a little bit of research so that you can target a specific keyword that you will be using. Take some time to do this step because a keyword or phrase that you may think is a popular term to target might not actually be what you need to focus on.

You need to get as specific as you can. For example, if your website is about organizing, you want to choose specific keywords and phrases like ‘Closet Organization Ideas’ or ‘Ideas for Organizing Your Bedroom Closet.’ 

Do not pick a general term like ‘How to Organize.’ The more specific the better. 

To help you pick keywords you can use the Google Keyword Planner; or an easy way to get started is by utilizing Pinterest. You can use the Pinterest search bar to help you come up with ideas. 

There are a lot of different ways to earn money as an affiliate partner. The process I am going to walk you through in this post is one of the easiest ways to get started with earning a profit from affiliate marketing..

For example, if I typed the word ‘organization’ into the Pinterest search bar it pulls up these terms:

Ideas for:

  • DIY
  • Bedroom
  • Hacks
  • School
  • Closet
  • College
  • Life
  • Tips
  • Kitchen
  • Bathroom

Each of these blocks below the search bar are the most popular terms and topics that people are searching for on Pinterest. You can start by typing in a specific term in your niche or the topics you write about on your blog to begin making a list of ideas.

This will give you a good starting point for a popular search term that is specific to your niche that you can target.

Make sure the keyword or phrase you pick for your industry is a topic that you feel comfortable writing about because you will be creating content around that subject.

I always recommend that you research a phrase to target so that you can drive more traffic to this affiliate post.

Action step: Pick a keyword or phrase that you want to target for your affiliate blog post.

Step 2 – Choosing the affiliate product

The next thing you need to do is decide the affiliate product or service you want to offer or promote to your readers. To do this, you need to hone in on what your audience is interested in.

This is extremely important. It doesn’t matter what niche you are in you, if you aren’t promoting the right products you will not be successful with affiliate marketing.

You don’t want to just pick any product or service to promote, because you are endorsing it and recommending your audience purchase it.

I always like to follow these 3 rules before picking an offer:

  1. It must be something that I have personally used and benefited from.
  2. It must be helpful to my audience.
  3. I must be able to show them why I like it rather than telling them.

If you are unsure where to start or what to offer, you can download a copy of my Affiliate Starter Guide.


Here are a few examples to get you thinking:

Food Niche:

  • Ingredients
  • Props
  • Cookware, dishes & utensils
  • Recipe Books & magazine
  • Camera & lenses
  • Lighting Kit

Fitness Niche:

  • Fitness & health magazines
  • Equipment you use
  • Fitness accessories & clothing
  • Supplements
  • Shoes

The affiliate product or service that you pick needs to be relevant to the keyword that you chose from step 1.

For example, if you chose the phrase ‘Small Closet Organization Ideas’, then a relevant affiliate product could be a specific small space organizer like a shelving unit or multi-purpose hangers.

The key is only picking one product or service to focus on.

If you are still confused on what to offer to your audience, I recommend that you begin by partnering with someone in your industry. Instead of signing up with an affiliate network, do some research on other influencers in your niche and see what products they have to offer.

Think of online courses you have taken, planners you have used, even books you have read, that have helped you and that you know your audience would benefit from. Again, you want to make sure that you have personally used it before you promote it on your website.

Starting with this list of influencers will help you to provide products that your audience will enjoy since they are in the same niche as you.  

Action step: Pick a relevant affiliate offer by partnering with someone in your industry.

Step 3 – Valuable content

The last step is to write a lengthy actionable post for your audience. This will allow you to show your readers how you use the affiliate product rather than just telling them to buy it.

It will also help you to position yourself as the expert, or the authority, on the topic. If you can provide a valuable review, tutorial, or how-to post, showing your audience exactly how and why you use the affiliate product, you will build up their trust and not come off as being salesy or spammy.

The important part is focusing on the value of the post first, not the affiliate link or the offer you are promoting.

I hear a lot of people complain that affiliate marketing doesn’t work for them, but it isn’t working because they only focus on the money they will make.

They forget about helping their audience or fulfilling their needs first. This should always be your number one priority. You can’t expect to make money from a post that isn’t providing some kind of value upfront.

Read more about the complete layout of how to write a blog post to increase your conversion rates here.

Once you have completed this process you need to spend time promoting the post. This can include:

Make sure you download a copy of my Affiliate Starter Guide

The 2019 Ultimate Pinterest Planner is Here!

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Today’s podcast is an exciting one because we are launching the 2019 Ultimate Pinterest Planner. If you’re new and haven’t heard about the Planner yet (or if you’ve put off checking it out), this episode will explain everything you need to know about why I created the Planner and how it can help you.

Printable 2019 Ultimate Pinterest Planner

What Is the 2019 Ultimate Pinterest Planner?

I first created the Ultimate Pinterest Planner back in 2015 as a way to help you keep up with Pinterest marketing throughout the year. I always get questions about what to pin each month, how to remember stats, what people are searching for, etc., so I created the Planner to answer all those questions.

You can download the 2019 Ultimate Pinterest Planner for free! I highly recommend going to a business supply store and getting it printed off in color and bound. The Planner is very colorful and has lots of places to keep track of your Pinterest marketing efforts.

When you sign up to receive the Planner, you also get access to the weekly SPM email newsletter. In the newsletter, we dig even deeper and make note of what trends are currently being highlighted by Pinterest. Having the Planner and the Wednesday email in hand will give you plenty of tools to help you target your audience on Pinterest, based on their keyword searches.

How to Use the Planner

Each month, the Planner is broken down into:

  • What to Pin – based on what’s trending and how to get ahead of the curve
  • What to Promote – what you should be promoting on Pinterest that month
  • Content Planning Ideas – my favorite part of the planner! This section will help you know what kind of content to create based on trends
  • Tip of the Month – unique and fun tactics to improve your Pinterest account
  • Action Item – how to move things forward without feeling overwhelmed

As business owners, we have so much on our to-do lists and that can be overwhelming. Tasks like updating blog posts are usually at the bottom of our to-do lists but continuing to update your content is so important!

Updating your content is one thing I’ll encourage you to do regularly in the action item section. I set aside an hour or two a month to work on updating posts.

The Planner also includes access to a free month of Tailwind, my favorite Pinterest scheduling tool.

The Planner also includes a section on Pinterest statistics that you should be tracking. It provides a place to track page views, followers, and save/repin rates (we track sessions here at SPM instead of page views but you can choose which metric makes the most sense for your business).

One thing we’ve noticed in our tracking is that as repins go down, sessions tend to go up. We don’t understand why just yet (my data analyst, Layne, who came on the podcast and talked about ROI is still investigating!). I tell you that to let you know that each type of metric should be viewed as a comprehensive picture.

If your follower count is down, maybe your repins are up. You have to look at all of your statistics to see what is really happening behind the scenes. 

I want your business to be an effective money-making machine for you. I know that when a business is growing and producing a healthy amount of money, that gives us the ability to meet other goals and dreams that we have.

When it comes to Pinterest metrics, remember that:

you can’t pay your mortgage in follower numbers. You need to look at metrics that translate to cash.

Look At Your Peaks and Valleys

As we go into December and January, I want you to look at the last one to two years of Google analytics data and examine the traffic peaks and valleys. Then use that information along with your Planner to figure out how you can best serve your audience. Make notes at the tops of the Planner pages detailing what you need to be doing when that particular month comes around.

Knowing when your site’s traffic peaks and valleys occur will help you to be prepared. Being prepared when those low times hit will help you utilize them well and motivate you to work on creating amazing content –instead of being anxious about where all your traffic went.

Pinterest planner sheets on table with red flower


On the final page of the Planner, I conclude with a congratulatory message for making it through to the end of the year. We designed the 2019 Ultimate Pinterest Planner to be super simple and straightforward. It’s very important for me to help you grow your business effectively without giving you a ton of crazy extra steps.

If you print off the planner and use it, I would love to see how you’ve put it into action! I invite you to use the hashtag #simplepinplanner on Instagram so that we can check out how you’re using the Planner. It helps me to teach our audience even more great ideas on how to use it to build their business.

I wold love to hear from you! If you have any feedback or anything specific you love about the podcast, send me an email.

I’m also open to ideas for future podcast episodes as well! If we love your idea, maybe we’ll even invite you to appear on a future episode! 🙂


Time Stamp:
00:53 – What Is the Ultimate Pinterest Planner?
 3:51 – Using Keywords Effectively
 5:46 – How to Use the Planner
 6:58 – What to Pin
 7:51 – What to Promote
 9:28 – Content Planning Ideas
 9:33 – Tip of the Month
10:01 – Action Item
12:10 – Pinterest Statistics
15:30 – Look At Your Peaks and Valleys
20:00 – #SimplePinPlanner

Learn more about monthly and seasonal trends by listening to these episodes:

Learn more about analytics by listening to these episodes:

The post The 2019 Ultimate Pinterest Planner is Here! appeared first on Simple Pin Media.

3 Reasons to Automate Your Pinterest Marketing (+ a New SPM Course!)

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Today we’re going to discuss why you should automate your Pinterest marketing. Everyone wants to be more efficient with their Pinterest marketing so that they have more time for content creation. I brought on Amanda, my former assistant here at SPM, who created the How To Master Tailwind course and another new course we will talk about a little later.

Amanda is a lifestyle blogger, who mainly focuses on DIY home decor. She grows her site, A Crafted Passion, while staying at home with her two little girls. Amanda is high follow-through on the Kolbe test, just like me.

Desk with laptop, coffee mug and flowers with text overlay "How to automate Pinterest"

This post contains affiliate links, which means if you make a purchase through these links, I may receive a small commission at no extra cost to you. Click here to read my full disclosure policy.

Why You Should Automate Your Pinterest Marketing


1. Automation is a Time Saver

Automation is a time saver and for a perfectionist like Amanda. Automating her Pinterest has not only been a huge time saver but also a mental relief, because she knows she has a good system in place.

If you’ve never run a time audit on your week, give it a try. You’ll see exactly how much time automating your Pinterest could save you. Jessica Turner’s book, “Stretched Too Thin,” is what first introduced me to the idea of time auditing. When I first completed a time audit, I realized that I had plenty of time to get everything done. I just wasn’t utilizing my time well.

Amanda used RescueTime to help her know exactly where she was spending all of her time and how she could change that to help grow her business.

2. Automation Ensures That Your Content Gets Out

You put so much time and effort into creating our content and products.  You can’t just sit around and hope other people come along and pin it for us. YOU have to make sure you’re getting your content out there.

Whether your goals are sales, leads, or clients, you need to ensure that your site is getting traffic.

3. Automation Provides Consistency

Inconsistent pinning – not only does Pinterest not like it, but you’re not able to tell what is working and what isn’t. You have to be strategic with Pinterest marketing in order to see the results.

Pinterest wants you to be an active daily contributor on the platform. Don’t get hung up on on a specific number  of pins to share. Just focus on sharing your content consistently platform. Make sure you’re looking at your Google Analytics to find out which of your posts are getting the most traffic so that you can be utilizing those posts well. Focus more on your own content than on the posts of other people.

Keep in mind that you can’t totally forget about your Pinterest, even if it is automated. You have to be looking at your analytics to stay updated on what is happening with your site. You can’t take a “set it and forget it” type of mentality. If you do that, over time your traffic will decline.

When you set up your automation and forget it, you’re not taking the seasonality of Pinterest into account. You have to be thinking and pinning about an event 45 days before it takes place. If you are pinning about Valentine’s Day in October, Pinterest isn’t going to be showing you in the smart feed because your pins aren’t relevant to what is being searched for at the time.

Introducing Tailwind SmartLoop Simplified


We know that automating your Pinterest marketing is important to many of you who are trying to grow your business. Tailwind has created a new featured called SmartLoop to help Pinterest marketers take advantage of automation. Amanda has been using it for about a year and a half and she loves it.

SmartLoop allows you to save even more time and be even more strategic. Amanda is spending about an hour a week on Pinterest. SmartLoop makes it easy for you to reshare your best pins at the best time for maximum engagement. Best of all, this is a Pinterest-approved tool!

We’ve had so many people asking questions about SmartLoop, we decided that we had to create a course. You know that it’s very important to me to have simple courses with easy, actionable tips. Because SmartLoop overwhelms me, and I know it doesn’t overwhelm Amanda, I asked her to create a course on it.

The Tailwind SmartLoop Simplified course includes everything from the initial set up, to regular maintenance, to advanced loop options (and it’s Tailwind-approved!). The layout of the course is very similar to our How to Master Tailwind course. It contains 11 step-by-step lessons with videos that walk you through the ongoing strategy of automating your account.

The course also includes a workbook (Amanda loves a good workbook.) The course includes a dashboard that facilitates viewing your Google Analytics stats (if you’re not familiar with Google Analytics). We’ve made it all as simple as possible.

If you have SmartLoop and have been playing around with it but haven’t quite figured it out, this course would be perfect for you.

Is the Tailwind SmartLoop Simplified Course for you?

Yes! Tailwind SmartLoop Simplified is perfect for any business owner who is wanting to pin consistently, save time, and streamline their Pinterest strategy. If you feel like you have a solid strategy and aren’t having to cut things off your to-do list, then you may not need this. But if you feel at all overwhelmed OR you just love Tailwind, this is definitely for you.

Tailwind SmartLoop Simplified is perfect for everyone who doesn’t have a Pinterest manager and really wants to get efficient with Pinterest marketing. It’s not really necessary for those of you who already have hired Pinterest management companies, since we are constantly looking at your Google Analytics and pinning consistently for you.

Desk with laptop, coffee mug and flowers with text overlay "How to automate Pinterest"

It’s Launch Day!

The course launches today! Today (January 30th, 2019) through February 5, 2019, we are hosting a special promotion and special bundle options. You should first complete the How to Master Tailwind course if you haven’t already. That will really walk you through setting up your boards, analytics, and batch pinning. Amanda refers back to those lessons in the SmartLoop Simplified course.  

SmartLoop Simplified

It’s so important to us here at SPM that you are using your Pinterest marketing with a greater purpose. We want you to be getting leads and more buyers on your email lists. Pinterest marketing can grow your business if you are using it well.

We hope you check out Tailwind SmartLoop Simplified and that it answers all the questions you have!

Check out these podcasts for more great tips: 

Time Stamp:

  • 1:48 – A Crafted Passion
  • 5:51 – Automate Your Pinterest Marketing
  • 6:17 – It’s a Time Saver
  • 9:51 – Make Sure Your Content Gets Out
  • 10:23 – Consistency
  • 14:03 – Cautions With Automation
  • 17:40 – Smart Loop
  • 22:40 – Tailwind SmartLoop Simplified
  • 26:36 – Is SmartLoop for Me?
  • 29:56 – Launch Day!

The post 3 Reasons to Automate Your Pinterest Marketing (+ a New SPM Course!) appeared first on Simple Pin Media.

Best Practices For Your Pinterest Business Account with Kim Vij

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This episode of “The Manly Pinterest Tips Show” has something for anyone who is using, or is thinking of using, a business account on Pinterest.

Our special guest, Kim Vij, is no stranger to this platform. Kim joined way back when Pinterest was still private and found it to be a useful tool in directing traffic to her blog. She is now a Pinterest consultant, blogger, author, and speaker. Kim co-hosts a weekly Twitter chat and a Facebook community called “Pin Chat.”

As a “pin-fluencer” Kim has created award winning boards on Pinterest with an incredible 1.6 million followers. She is a teacher at heart and enjoys sharing ways to make everyday moments into teachable opportunities on her popular parenting site, “The Educator’s Spin on it.” She also has an upcoming book, “100 Fun and Easy Learning Games for Kids.”

Although the goal of Kim’s boards is to promote parenting and educational resources, what she has learned about business and Pinterest along the way can be applied in many different situations. For those who are new to the concept of Pinterest for business, Kim takes us through a sort of Pinterest 101, where she discusses the basics of setting up and managing a Pinterest business account. For those who have already mastered the basics, she goes deeper, giving tips on things like effective board and pin descriptions, using tools and analytics, and how to adapt to recent changes that affect board arrangements.

Kim emphasizes that many people use Pinterest as a search engine. Knowing how to capitalize on that is a valuable skill. The expertise she offers is a great tool in pointing anyone in the right direction.

Here’s a list of questions we discussed:

  • Tell your story – how you got involved in this thing called “Pinterest.” (1:23)
  • How long has your blog been going on? (3:08)
  • For somebody who’s just dipping their toes into Pinterest, why is Pinterest so important? (3:25)
  • Who uses Pinterest? Are they buyers or seekers? (5:39)
  • Let’s say I’m getting on Pinterest for the first time. What kind of options are there for when I first create an account? (7:12)
  • Explain what the difference is between a regular Pinterest account and a business account? (8:13)
  • What do you not get with a personal account that you do with a business account? (10:40)
  • Why is account bio so important? (12:06)
  • When should I change up or refresh my account bio? (14:38)
  • What are some best practices for board descriptions? (16:19)
  • You mentioned in your article to make sure you put in a board category. Is there any best practices for that, and can I go back and switch them later? (17:36)
  • Board arrangements: Can you talk a little bit about why people got upset about those Pinterest changes and what they did? (19:49)
  • Is it worth it to do custom board covers? (21:20)
  • Now on mobile your most recent boards are coming to the top. What does that do to your group board strategy? (22:57)
  • How many boards do you think it’s good to have to first start out? (24:58)
  • What are some of the best practices for writing compelling pin descriptions? (25:45)
  • Would you suggest a backdrop image with overlay text or a solid color background with text for blog post pins? (33:14)
  • How often should I pin? (33:56)
  • Are there tools to monitor analytics? (35:09)
  • Any news about promoted pins and buyable? When are they going to go global? (38:25)
  • Are most popular pins attached to an article? Do people pin based on a photo? (41:00)
  • Do you use any automation? (42:48)
  • What’s your take on combining business with personal on Pinterest? (43:18)
  • Where can we find out more about you and your services? (45:40

Thanks For Watching And Listening!

I really appreciate you joining me for this week’s episode.  Have questions or comments?  Leave a message in the comment section below!

If you’ve enjoyed the show, please share it using the buttons at the top or bottom of the page.

Also, please leave an honest review for The Manly Pinterest Tips Podcast on iTunes!  Ratings and reviews mean a ton to podcasters and I would really appreciate it.  They matter in how iTunes ranks the show and I honestly do read every one of them.

If you’d like to learn more about a certain topic or have something you’d like me to talk about during the show, feel free to contact me.

Thanks to Kim for being such a great guest.  See you for the next episode where we’ll be adding testosterone, one pin at a time!

The post Best Practices For Your Pinterest Business Account with Kim Vij appeared first on Manly Pinterest Tips.

Daily Crunch: Pinterest files to go public

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The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here.

1. Pinterest files confidentially to go public

The business has confidentially submitted paperwork to the Securities and Exchange Commission for an initial public offering slated for later this year, according to a report from The Wall Street Journal.

Earlier reports indicated the company was planning to debut on the stock market in April. In late January, Pinterest took its first official step toward a 2019 IPO, hiring Goldman Sachs and JPMorgan Chase as lead underwriters for its offering.

2. Google ends forced arbitration for employees

This is a direct response to a group of outspoken Google employees protesting the company’s arbitration practices. Forced arbitration ensures that workplace disputes are settled behind closed doors and without any right to an appeal, effectively preventing employees from suing companies.

3. Facebook will shut down its spyware VPN app Onavo

Facebook will end its unpaid market research programs and proactively take its Onavo VPN app off the Google Play store in the wake of backlash following TechCrunch’s investigation about Onavo code being used in a Facebook Research app that sucked up data about teens.

In this photo taken on February 6, 2019, Indian delivery men working with the food delivery apps Uber Eats and Swiggy wait to pick up an order outside a restaurant in Mumbai.

4. Uber is reportedly close to making a tactical exit from India’s food delivery industry

India’s Economic Times is reporting that Uber is in the final stages of a deal that would see Swiggy eat up Uber Eats in India in exchange for giving the U.S. ride-hailing firm a 10 percent share of its business.

5. Google’s ‘Digital Wellbeing’ features hit more devices, including Samsung Galaxy S10

Initially available exclusively to Pixel and Android One device owners, Digital Wellbeing’s feature set is now rolling out to Nokia 6 and Nokia 8 devices with Android Pie, as well as on the new Samsung Galaxy S10.

6. DoorDash raises $400M round, now valued at $7.1B

Recent data from Second Measure shows that DoorDash has overtaken Uber Eats in U.S. market share — for online food delivery, it now comes in second to Grubhub.

7. Venmo launches a ‘limited edition’ rainbow debit card for its payment app users

The new rainbow card will be offered until supplies last, Venmo says. And existing card holders can request this card as a replacement for their current card, if they choose.

A New Way to Quickly Scale Pinterest Ads – Dynamic Keyword Targeting

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Pinterest Ads Dynamic TargetingLooking for a way to quickly launch a Promoted Pin campaign that gives you lots of impressions from the get go? Dynamic keyword targeting may be for you!

What is Dynamic Keyword Targeting on Pinterest Ads?

It’s a setting at the ad group level that allows Pinterest’s Taste Graph to choose relevant keywords for your ad. No keyword research needed! Promoted Pins using dynamic targeting will only appear in search results and related Pins (as opposed to Pinners’ home feeds).

Here’s where you’ll see the option to use dynamic targeting – right below the “Add keywords” box:

Dynamic Ad Targeting

To understand how Pinterest chooses these “relevant searches” for your ad, it’s helpful to understand Taste Graph and how Pinterest “sees” Pins.

Taste Graph is basically Pinterest’s machine learning. Each time you engage with a Pin, Pinterest learns a bit more about you and what you’re interested in. That’s the way things you weren’t exactly looking for (but love anyway) appear in your feed – helping you discover new ideas.

The other part of dynamic targeting is your Pin itself. Pinterest does look at the description, but it also “sees” the image itself. After all, visual search is a huge part of Pinterest’s vision (no pun intended)! For that reason, it’s suggested that you…

Use Dynamic Targeting for Product Ads on Pinterest

Take a look at the related Pins on any given Pin. What do you see? The similarities between the selected Pin and the related Pins range from color scheme, to visual elements, to subject matter.

For instance, this Pin:

Returns these related Pins:

What we get is an interesting mix of Pins related by subject matter and by visual. For me, it’s worth it to spend the time to identify the actual keywords people will be searching when they want to find my Pin. I do not want my Pin with the bicycle background which is really about Pinterest to show up when people search for bicycles!

However, if you are selling a product, this could work quite well. If you do a search for eyeglasses and click on one of the Pins, you’ll see Promoted Pins that really fit the search. According to Pinterest, “In general, we’ve seen search campaigns better achieve scale when this setting is on. We’ve seen improvements in reach as well as CTRs and spend.”

There is a BUT, here though….

Use Dynamic Targeting for Blog Posts – Sometimes!

Dynamic targeting could work on your non-product Pins if Pinterest has enough clues about what the image REALLY is.

So, when I want to decide which Pin would be a good candidate for dynamic targeting, I look at the Pin’s related Pins. If the related Pins make sense, I’m fairly confident my Promoted Pin will be displayed in a way that will make sense. If, on the other hand, the related Pins are waaaay off base, I skip that ad group!

This is not a technique that Pinterest has published – I’m just assuming that by looking at related Pins, I’m getting an idea of how Pinterest sees my Pin. So far, it seems to be the case.

Here’s one that might make sense to target with dynamic targeting (notice a couple of apparent minor misses with eyeglasses and shoes – those are Promoted Pins – not enough to dissuade me):

Related Pins that make dynamic targeting make sense

Here’s one that would not:

Don't use dynamic targeting on Pinterest

In this case, it looks like the signals I’m sending with the Pin are just a little bit to vague for them to get the real picture. It seems to be more about the composition of the image than the subject matter, so I wouldn’t use dynamic targeting to promote that Pi.

Oh, and I never JUST use dynamic targeting – it’s just one of several ad groups I start with.

Add a Couple of Keywords

Give Pinterest just a  couple of broad match keywords to give the algorithm another hint about what your image really is. Two to four should do it – and they should be as relevant as possible. You’re not trying to cover all the bases – just giving Pinterest a little help in choosing for you.

OK, then! As always, it’s important to test and review your results regularly.

Want more tips like this to help you make the most of your Promoted Pins? Check out my newly-released Pinterest course. When you sign up, you’ll get access to my private Facebook group where I share all kinds of little finds like this as soon as I learn them!

Was this helpful? Please Pin me!

Scale Pinterest Ads with Dynamic Targeting - Promoted Pin Tip #pintereststrategies #pinterestadvertising #promotedpins #pinterestmarketing

The post A New Way to Quickly Scale Pinterest Ads – Dynamic Keyword Targeting appeared first on Alisa Meredith.

What to Do When You Experience a Pinterest Traffic Drop

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Today we’re going to address the question:  What do I do when I experience a Pinterest traffic drop?

Our Facebook group is full of questions about Pinterest marketing and why it isn’t working. I decided to interview one of my team members, Shannon, and have her share all kinds of tips on how she digs into our clients’ accounts and what she does when clients experience a Pinterest traffic drop.

Kate’s Productivity Tip of the Week

Before we dig into today’s topic, I want to first share another great productivity tip.

I was addicted to checking my email. In November of 2018, I took a trip to Hawaii and needed a sabbatical. I told my team members that I was going to take a Tuesday, Wednesday, and Thursday totally off from checking in. My team (who knew I was going to be gone a full week) told me to take the full week off… and it was so hard.

That week taught me that I was addicted to checking my email. So I implemented a new self-imposed rule when it comes to email: I only check email at the end of the day or during a small window of time where I can’t get anything else done. It’s been a game-changer!

Meet Shannon from the SPM Team

Shannon has occupied several roles here at SPM. She has served on the “front lines” as an account specialist for about 4 years. She also recently became my executive assistant. She’s also serves as head of human resources and is (unofficially) our team recruiter.

Shannon wears many hats here at SPM. She has been known to recruit people over common hobbies, like collecting RaeDunn mugs (she’s gotten me hooked as well!).

woman typing on laptop with text overlay "My Pinterest traffic dropped. Now What?

What to Do When You Experience a Pinterest Traffic Drop

A lot of people come to me and say “Pinterest isn’t working for me.” I always respond to that statement with the same questions:

Shannon has a new client account that she has started recently managing. Because this client is fairly new to the blogging world, she does not have a ton of content. So Shannon has been taking her top-performing post and pinning it 2-3 times daily (to different boards) along with older pins and then filling in any gaps with newer content.

Shannon is typically very conservative when it comes to how many times per day and per week she is pinning a specific pin. You don’t want to be too spammy, so pinning to different boards or group boards is a great way to repin the same content frequently.

This client has a very specific niche. Her blog is all about traveling and philanthropy. Her secondary niche  is female solo traveling. Her top post is about eating out alone while traveling. Because of this, we have to be very keyword-specific on her pin descriptions, in order to bring qualified leads to her site.

Do an Analytics Deep-Dive

One of the first steps Shannon took when she started hitting a wall with this client’s Pinterest marketing was ask our internal analytics team take a deep dive into her analytics. What were the percentages of males versus females viewing her site? What was her top-performing post? What do the site demographics look like? What are readers searching for on the site?

Once she had all that information, Shannon was able to give some feedback to the client as to who exactly her audience was on Pinterest. This information helped the client to generate more ideas on who to write to and what to write about.

Change Pin Images, Descriptions, and Hashtags

Another thing that Shannon did was change up the hashtags and descriptions on the client’s pins, based on the information that came from the analytics report. She changed the descriptions on every pin and added hashtags that were niche-specific. Changing up the descriptions and hashtags allows those new keywords to get out there in Pinterest-Land and become associated with the same pins.

Simultaneously, the client also changed up her images. After getting some feedback from both me and our creative director, Shannon started to pin longer images (2:3 ratio, 1000×1500) with fewer words and different keywords. Shannon has been pinning the top pin consistently, but using different images and descriptions for that pin.

Change Pinning Frequency and Content Ratios

Sometimes we have the idea that pinning more and more will advance our traffic, but sometimes the opposite is true. With this client, focusing on lowering the number of pins per day and creating content has made a huge difference.

Shannon currently pins 10-15 pins per day, with the inside/outside ratio changing each day.

Harness Other Social Media Platforms

When you are a Pinterest account specialist or you are managing social media, don’t discount other social media platforms. Shannon likes to take a look at the Instagram and Facebook accounts of the clients she manages to learn about who the audience is on the other platforms.

The the client can encourage their Instagram and/or Facebook followers to go follow them on Pinterest.

When you are too focused on one platform, your other platforms will fall away. Leverage your audience on one platform and send them to the other! Don’t be afraid to plug your Pinterest profile on your social media accounts.

Google Analytics: The Cheat Sheet

Google Analytics is the feedback tool that we use to test and see if various strategies designed to boost Pinterest traffic are working or not. Shannon looks at Google Analytics for each client’s website on a regular basis. It tells her exactly how the audience is responding to the strategy changes:

Google Analytics is a cheat sheet to know what the audience is wanting and pinning every day.

Using Analytics to Defeat Writers Block

When you’re checking out your Google Analytics, and realize that a post is doing well, it not only gives you information on what your audience likes but gives you ideas on what sorts of content you should be creating. (super helpful when you have writers’ block!)

woman typing on laptop with text overlay "My Pinterest traffic dropped. Now What?


Shannon’s Final Tips

Shannon’s last tip is to just keep changing things up. You don’t have to do the same thing the same way all the time. Look into your analytics to find what your audience is looking for. Just keep making little changes, even if it’s just changing keywords or pin descriptions.

Be patient with the results. Nothing changes right away. Patience is key.

Shannon and I have watched accounts grow super slowly over time. It’s good to realize that, (for the most part) this slow burn is all across the board. Don’t look at your traffic week to week, because it ebbs and flows constantly. Look at your analytics monthly for the bigger picture.

You can’t follow a “one size fits all” strategy. It doesn’t work that way. Take a deep breath and just keep going.

Need more ideas on what to do when you hit a Pinterest marketing wall? Check out these episodes:

Time Stamp:

  • 2:00 – Kate’s Productivity Tip
  • 4:41 – Meet Shannon
  • 8:29 – Why Isn’t My Pinterest Marketing Working?
  • 10:52 – Hitting a Pinterest Marketing Wall
  • 15:55 – Doing an Analytics Deep-Dive
  • 17:48 – Making Changes
  • 19:14 – Image Changes
  • 21:05 – Inside/Outside Content
  • 22:38 – The Cheat Sheet
  • 23:45 – Using Social Media Platforms
  • 24:52 – Using Analytics to Defeat Writers Block
  • 27:10 – Patience Is Key

The post What to Do When You Experience a Pinterest Traffic Drop appeared first on Simple Pin Media.


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