How Productive Are You?

Primary Source https://www.addiganley.com/blog/how-productive-are-you

Time is one of the only resources that everyone has the same amount of. How you use it will play a vital role in your productivity.

How productive are you? Time if one of the only resources that everyone has the same amount of. How you use it will play a vital role in your productivity. This is especially true for an entrepreneur who works from home and doesn’t have a structured schedule. You have the freedom to make your own hours and decide how you spend your time, but are you being productive with it?

This is especially true for an entrepreneur who works from home and doesn’t have a structured schedule. You have the freedom to make your own hours and decide how you spend your time, but are you being productive with it?

How you spend every hour working on your blog or business is very important.

On average I only work about 18-20 hours per week. This means I need to be productive with every single minute that I am working.

 

One of my main goals is to save as much time as possible so that I can complete everything I have planned. It is important that I don’t waste hours on lower-end tasks that aren’t helping me to grow my business.

Over the past year and a half, I’ve been able to get more done in half the amount of time.

Want to know how?

Through the magic of time tracking.

It sounds simple, but to be productive you have to be aware of how you are spending your time to start making changes.

Do you know how long it takes you to complete specific tasks in your business?

Is your business full of trivial activities that aren’t helping you reach your goals?

Mine was.

I used to waste so much time on lower-end tasks because I got stuck in this routine doing things that I thought I had to do. I didn’t realize how long it took me to complete certain tasks or how much time I actually wasted every single day.

I started my online journey blogging and realized that all I was doing was maintaining my site. I wasn’t working on the higher-end tasks that would allow me to reach my goals or grow my business.

All I would do was ballpark how many hours I spent working by checking the clock when I sat down and when I finished. I felt like I was being productive.

I didn’t know how long it took me to schedule my social media or write a new blog post. I would look at the clock and see that I was sitting at my computer for 3 hours.

I was clueless.

I was wasting a ridiculous amount of time on trivial activities that could have been automated or delegated.

This was when I started tracking my time.

I had never even considered tracking my time or figuring out what I was doing when I was working. I had a daily to-do list and monthly goals and that was it.

Without knowing how much time I spent on each task there wasn’t a way to see how productive I actually was. Or what I could spend less time on.

It’s like budgeting. You don’t know exactly how much money you are wasting on unnecessary items until you start tracking it. When you look at your bank statement and realize you are spending way too much on entertainment you start to make changes.

This same theory applies to your time.

Without knowing how much time is spent on each task how can you make improvements?

I started using Toggl in March of 2016. Toggl is a software that allows you to track your time.

All you have to do is type in what you are working on and then start the timer. Whenever you are done you stop it and restart it for your next task.

Using Toggl was an eye-opening experience.

It gave me the awareness I needed to see how I was spending my time and what changes I could make to be more productive.

At first, it was tough to see how many hours per week were wasted.

At that time, I felt like I was being very productive, but in reality, I was avoiding the important tasks and instead of filling my day with busy work.

How productive are you? Time if one of the only resources that everyone has the same amount of. How you use it will play a vital role in your productivity. This is especially true for an entrepreneur who works from home and doesn’t have a structured schedule. You have the freedom to make your own hours and decide how you spend your time, but are you being productive with it?

I was making the mistake of thinking that being busy or working a lot of hours meant that I was productive. Wrong!

I was trying to multitask and found that context switching was killing my productivity.

Toggl encouraged me to put my limited amount of time and energy to the best use. After seeing how and where I was spending my time I started making changes to be more effective.

Instead of switching between projects I now focus on one at a time. This has made a huge impact on my productivity and has led me to get the same amount of work done in half the amount of time.

Using Toggl has become a part of my routine. Every time I sit down at my computer I open the application and type in what I am working on to start tracking my time.

At the end of the week, Toggl will send me an email that shows the total time for each project. Seeing the exact amount of hours I spend on each task helps me to evaluate the process to see if I can…

  • Eliminate
  • Outsource
  • Automate

Tracking my time and becoming aware of how long certain tasks take has allowed me to be extremely productive. I encourage you to download Toggl and start tracking your time today.

Do you know how you are spending your time?

A New Way to Quickly Scale Pinterest Ads – Dynamic Keyword Targeting

Primary Source http://alisameredith.com/pinterest-ads-dynamic-keyword-targeting/

Pinterest Ads Dynamic TargetingLooking for a way to quickly launch a Promoted Pin campaign that gives you lots of impressions from the get go? Dynamic keyword targeting may be for you!

What is Dynamic Keyword Targeting on Pinterest Ads?

It’s a setting at the ad group level that allows Pinterest’s Taste Graph to choose relevant keywords for your ad. No keyword research needed! Promoted Pins using dynamic targeting will only appear in search results and related Pins (as opposed to Pinners’ home feeds).

Here’s where you’ll see the option to use dynamic targeting – right below the “Add keywords” box:

Dynamic Ad Targeting

To understand how Pinterest chooses these “relevant searches” for your ad, it’s helpful to understand Taste Graph and how Pinterest “sees” Pins.

Taste Graph is basically Pinterest’s machine learning. Each time you engage with a Pin, Pinterest learns a bit more about you and what you’re interested in. That’s the way things you weren’t exactly looking for (but love anyway) appear in your feed – helping you discover new ideas.

The other part of dynamic targeting is your Pin itself. Pinterest does look at the description, but it also “sees” the image itself. After all, visual search is a huge part of Pinterest’s vision (no pun intended)! For that reason, it’s suggested that you…

Use Dynamic Targeting for Product Ads on Pinterest

Take a look at the related Pins on any given Pin. What do you see? The similarities between the selected Pin and the related Pins range from color scheme, to visual elements, to subject matter.

For instance, this Pin:

Returns these related Pins:

What we get is an interesting mix of Pins related by subject matter and by visual. For me, it’s worth it to spend the time to identify the actual keywords people will be searching when they want to find my Pin. I do not want my Pin with the bicycle background which is really about Pinterest to show up when people search for bicycles!

However, if you are selling a product, this could work quite well. If you do a search for eyeglasses and click on one of the Pins, you’ll see Promoted Pins that really fit the search. According to Pinterest, “In general, we’ve seen search campaigns better achieve scale when this setting is on. We’ve seen improvements in reach as well as CTRs and spend.”

There is a BUT, here though….

Use Dynamic Targeting for Blog Posts – Sometimes!

Dynamic targeting could work on your non-product Pins if Pinterest has enough clues about what the image REALLY is.

So, when I want to decide which Pin would be a good candidate for dynamic targeting, I look at the Pin’s related Pins. If the related Pins make sense, I’m fairly confident my Promoted Pin will be displayed in a way that will make sense. If, on the other hand, the related Pins are waaaay off base, I skip that ad group!

This is not a technique that Pinterest has published – I’m just assuming that by looking at related Pins, I’m getting an idea of how Pinterest sees my Pin. So far, it seems to be the case.

Here’s one that might make sense to target with dynamic targeting (notice a couple of apparent minor misses with eyeglasses and shoes – those are Promoted Pins – not enough to dissuade me):

Related Pins that make dynamic targeting make sense

Here’s one that would not:

Don't use dynamic targeting on Pinterest

In this case, it looks like the signals I’m sending with the Pin are just a little bit to vague for them to get the real picture. It seems to be more about the composition of the image than the subject matter, so I wouldn’t use dynamic targeting to promote that Pi.

Oh, and I never JUST use dynamic targeting – it’s just one of several ad groups I start with.

Add a Couple of Keywords

Give Pinterest just a  couple of broad match keywords to give the algorithm another hint about what your image really is. Two to four should do it – and they should be as relevant as possible. You’re not trying to cover all the bases – just giving Pinterest a little help in choosing for you.

OK, then! As always, it’s important to test and review your results regularly.

Want more tips like this to help you make the most of your Promoted Pins? Check out my newly-released Pinterest course. When you sign up, you’ll get access to my private Facebook group where I share all kinds of little finds like this as soon as I learn them!

Was this helpful? Please Pin me!

Scale Pinterest Ads with Dynamic Targeting - Promoted Pin Tip #pintereststrategies #pinterestadvertising #promotedpins #pinterestmarketing

The post A New Way to Quickly Scale Pinterest Ads – Dynamic Keyword Targeting appeared first on Alisa Meredith.

What to Do When You Experience a Pinterest Traffic Drop

Primary Source https://www.simplepinmedia.com/pinterest-traffic-drop/

Today we’re going to address the question:  What do I do when I experience a Pinterest traffic drop?

Our Facebook group is full of questions about Pinterest marketing and why it isn’t working. I decided to interview one of my team members, Shannon, and have her share all kinds of tips on how she digs into our clients’ accounts and what she does when clients experience a Pinterest traffic drop.

Kate’s Productivity Tip of the Week

Before we dig into today’s topic, I want to first share another great productivity tip.

I was addicted to checking my email. In November of 2018, I took a trip to Hawaii and needed a sabbatical. I told my team members that I was going to take a Tuesday, Wednesday, and Thursday totally off from checking in. My team (who knew I was going to be gone a full week) told me to take the full week off… and it was so hard.

That week taught me that I was addicted to checking my email. So I implemented a new self-imposed rule when it comes to email: I only check email at the end of the day or during a small window of time where I can’t get anything else done. It’s been a game-changer!

Meet Shannon from the SPM Team

Shannon has occupied several roles here at SPM. She has served on the “front lines” as an account specialist for about 4 years. She also recently became my executive assistant. She’s also serves as head of human resources and is (unofficially) our team recruiter.

Shannon wears many hats here at SPM. She has been known to recruit people over common hobbies, like collecting RaeDunn mugs (she’s gotten me hooked as well!).

woman typing on laptop with text overlay "My Pinterest traffic dropped. Now What?

What to Do When You Experience a Pinterest Traffic Drop

A lot of people come to me and say “Pinterest isn’t working for me.” I always respond to that statement with the same questions:

Shannon has a new client account that she has started recently managing. Because this client is fairly new to the blogging world, she does not have a ton of content. So Shannon has been taking her top-performing post and pinning it 2-3 times daily (to different boards) along with older pins and then filling in any gaps with newer content.

Shannon is typically very conservative when it comes to how many times per day and per week she is pinning a specific pin. You don’t want to be too spammy, so pinning to different boards or group boards is a great way to repin the same content frequently.

This client has a very specific niche. Her blog is all about traveling and philanthropy. Her secondary niche  is female solo traveling. Her top post is about eating out alone while traveling. Because of this, we have to be very keyword-specific on her pin descriptions, in order to bring qualified leads to her site.

Do an Analytics Deep-Dive

One of the first steps Shannon took when she started hitting a wall with this client’s Pinterest marketing was ask our internal analytics team take a deep dive into her analytics. What were the percentages of males versus females viewing her site? What was her top-performing post? What do the site demographics look like? What are readers searching for on the site?

Once she had all that information, Shannon was able to give some feedback to the client as to who exactly her audience was on Pinterest. This information helped the client to generate more ideas on who to write to and what to write about.

Change Pin Images, Descriptions, and Hashtags

Another thing that Shannon did was change up the hashtags and descriptions on the client’s pins, based on the information that came from the analytics report. She changed the descriptions on every pin and added hashtags that were niche-specific. Changing up the descriptions and hashtags allows those new keywords to get out there in Pinterest-Land and become associated with the same pins.

Simultaneously, the client also changed up her images. After getting some feedback from both me and our creative director, Shannon started to pin longer images (2:3 ratio, 1000×1500) with fewer words and different keywords. Shannon has been pinning the top pin consistently, but using different images and descriptions for that pin.

Change Pinning Frequency and Content Ratios

Sometimes we have the idea that pinning more and more will advance our traffic, but sometimes the opposite is true. With this client, focusing on lowering the number of pins per day and creating content has made a huge difference.

Shannon currently pins 10-15 pins per day, with the inside/outside ratio changing each day.

Harness Other Social Media Platforms

When you are a Pinterest account specialist or you are managing social media, don’t discount other social media platforms. Shannon likes to take a look at the Instagram and Facebook accounts of the clients she manages to learn about who the audience is on the other platforms.

The the client can encourage their Instagram and/or Facebook followers to go follow them on Pinterest.

When you are too focused on one platform, your other platforms will fall away. Leverage your audience on one platform and send them to the other! Don’t be afraid to plug your Pinterest profile on your social media accounts.

Google Analytics: The Cheat Sheet

Google Analytics is the feedback tool that we use to test and see if various strategies designed to boost Pinterest traffic are working or not. Shannon looks at Google Analytics for each client’s website on a regular basis. It tells her exactly how the audience is responding to the strategy changes:

Google Analytics is a cheat sheet to know what the audience is wanting and pinning every day.

Using Analytics to Defeat Writers Block

When you’re checking out your Google Analytics, and realize that a post is doing well, it not only gives you information on what your audience likes but gives you ideas on what sorts of content you should be creating. (super helpful when you have writers’ block!)

woman typing on laptop with text overlay "My Pinterest traffic dropped. Now What?

 

Shannon’s Final Tips

Shannon’s last tip is to just keep changing things up. You don’t have to do the same thing the same way all the time. Look into your analytics to find what your audience is looking for. Just keep making little changes, even if it’s just changing keywords or pin descriptions.

Be patient with the results. Nothing changes right away. Patience is key.

Shannon and I have watched accounts grow super slowly over time. It’s good to realize that, (for the most part) this slow burn is all across the board. Don’t look at your traffic week to week, because it ebbs and flows constantly. Look at your analytics monthly for the bigger picture.

You can’t follow a “one size fits all” strategy. It doesn’t work that way. Take a deep breath and just keep going.

Need more ideas on what to do when you hit a Pinterest marketing wall? Check out these episodes:

Time Stamp:

  • 2:00 – Kate’s Productivity Tip
  • 4:41 – Meet Shannon
  • 8:29 – Why Isn’t My Pinterest Marketing Working?
  • 10:52 – Hitting a Pinterest Marketing Wall
  • 15:55 – Doing an Analytics Deep-Dive
  • 17:48 – Making Changes
  • 19:14 – Image Changes
  • 21:05 – Inside/Outside Content
  • 22:38 – The Cheat Sheet
  • 23:45 – Using Social Media Platforms
  • 24:52 – Using Analytics to Defeat Writers Block
  • 27:10 – Patience Is Key

The post What to Do When You Experience a Pinterest Traffic Drop appeared first on Simple Pin Media.

HOW TO CREATE PASSIVE INCOME IN YOUR BUSINESS

Primary Source https://www.addiganley.com/blog/create-passive-income-in-your-business

Most people are under the impression that passive income is completely passive, but it’s actually not.

othing is totally passively.

Do you want to create passive income in your business? Find out how easily you can setup a system for your blog or business to earn money on autopilot. Click over now to watch the video and download the FREE guide!

 

While you might not be doing the work to receive the money, or you might be doing little work to get it, there is still management involved.

So…. the question is how can YOU create passive income in your business?

In this video, I am going to walk you through 3 easy steps to get you started right now.

Enjoy!

Click here to watch the video directly on YouTube.

Key takeaways:

  • Example of what you can sell passively 

  • The key to earning passive income 

  • What you can do to grow your monthly recurring revenue

Don’t forget to grab your copy of The Affiliate Starter Guide

If you want to learn more about how to get started with passive income, download your FREE Affiliate Starter Guide now.

Do you want to create passive income in your business? Find out how easily you can setup a system for your blog or business to earn money on autopilot. Click over now to watch the video and download the FREE guide!

And, join my FREE Facebook group, Impactful Bosses.

This is your chance to network with over 1,000 other bloggers and entrepreneurs who are on this journey to create passive income alongside you. Click here to join Impactful Bosses now.

HOW TO EARN PASSIVE INCOME FROM PINTEREST

Primary Source https://www.addiganley.com/blog/how-to-earn-passive-income-from-pinterest

Most people think that Pinterest is just a place to look at pretty pictures or find a recipe to make for dinner, but when you use this platform strategically you can create a passive revenue stream that generates money month after month.

Are you struggling to earn money for your business? Let me help you! Find out how you can leverage Pinterest to earn passive income. Plus, download a FREE copy of my Pinterest Roadmap to help guide you step-by-step! 

Before I get into the 4 steps to create your passive revenue stream with Pinterest, I want to give you a brief overview of what passive income is.

What is passive income?

I want to start by saying nothing is completely passive. There is still work involved, but passive income allows you to leverage the time and effort you already put in to generate money on consistently.

Basically, passive income means you have a system in place that is working for you without having to trade more hours for dollars.

So how can you earn passive income from Pinterest?

Click here to watch the video directly on YouTube.

Key takeaways:

  • Your AMAZING content plays a major role in your success.
  • You aren’t just selling to your audience.
  • Leverage Pinterest to drive a TON of traffic to your website.
  • Consistency is key.

Don’t forget to grab your copy of my Pinterest Roadmap

If you want to learn more about how to use Pinterest to grow your business, download your FREE Pinterest Roadmap now.

Are you struggling to earn money for your business? Let me help you! Find out how you can leverage Pinterest to earn passive income. Plus, download a FREE copy of my Pinterest Roadmap to help guide you step-by-step! 

 

And, join my FREE Facebook group, Impactful Bosses.

This is your chance to network with over 1,000 other bloggers and entrepreneurs who are on this journey to create passive income alongside you. Click here to join Impactful Bosses now.